#U2 album free#
While everyone loves free things, don’t force your free items on your customers. If you don’t want it and you don’t need it, delete it.” We just want to share it with as many people as possible. If someone doesn’t like the gift, they should delete it. I guess we got a little noisy ourselves to get through it.” However, the band manager Guy Oseary was less apologetic and said “It’s a gift from Apple. Drop of megalomania, touch of generosity, dash of self-promotion and deep fear that these songs that we poured our life into over the last few years mightn’t be heard. I had this beautiful idea and we kind of got carried away with ourselves. A user asked U2 to never release an album that is automatically downloaded again, saying “It’s really rude.” To which Bono replied “Oops, I’m sorry about that. And some were merely upset because they didn’t like the band and they were forced to hear their work.īono, the lead singer of U2 did release an apology to users during a question-and-answer session on Facebook. Others were upset that it took up a lot of storage space on user’s devices. Many people saw it as an invasion of privacy and were upset by the “kind” gesture.
Apple had to create a tool and specific instructions to help users remove the album. It was difficult if not nearly impossible to delete the albums from your device and iTunes account. Even if you deleted all of the tracks, it still showed up as a purchase, and therefore part of your music library. If people had automatic downloads installed on their phone, they also found the album sitting on their mobile devices in the morning. Songs of Innocence was automatically downloaded onto iTunes user’s library, whether they opted for it or not. While free music sounds great, the method that Apple gave away the free music was the problem. The world was in an uproar the next morning.
#U2 album download#
The free download was announced as part of U2’s performance at Apple’s event to launch the iPhone 6. September 9th, 2014 Apple and U2 provided their new album to 500 million iTunes users for free. The next failed marketing campaign is a bit more recent, U2’s free album Songs of Innocence. In this failed marketing campaigns series, we have covered SanDisk and Dr Pepper. Marketing Campaign Failures: U2’s Free Album
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